Our Story

With every detail, We Style experiences.

AYUNCHE thinks about hair stylists and customers.
Always working to solve real hair troubles, AYUNCHE presents new
solutions that alleviate challenges hair stylists face.

Imbued with the AYUNCHE brand philosophy to coexist harmoniously
with the environment, our products feature sustainable, core hair-
strengthening benefits that go beyond just creating an external shine.

We are introducing the PRO line for professional stylists and
the TAKE HOME line for daily hair care.

With special care put into every aspect of product development,
efficacy, feel, and scent, AYUNCHE is offering you the chance to
experience AYUNCHE’s professional hair solutions.

#1 Exclusively for Stylists

AYUNCHE embodies the hair professional's passion for advanced styling. From grip to usability and workflow, we thought of every minor inconvenience that only stylists working in a salon can
understand.

#2 High Performance Solution

AYUNCHE offers new, systematic solutions for salon work. For healthy hair creation and scalp cleansing, our products are made with a clean formula that includes only necessary ingredients.

#3 Science with Conscious

AYUNCHE thinks about the environment and people-and stylists and customers. We stand against animal testing and promote only safe testing practices and hair benefits that are backed by science.